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Role | Deep Tech Used | Industry | Potential Vector | Potential Vector Benefit |
---|---|---|---|---|
CEO | VR/AR Technology | CPG-FMCG & Consumer Goods | Innovation | 36% |
AR/VR is revolutionizing marketing in the FMCG & Consumer Goods industry. Imagine virtually trying on makeup shades before buying or placing furniture in your living room to see how it looks. AR apps allow consumers to interact with products virtually, boosting engagement and purchase confidence. VR can transport shoppers to immersive brand experiences, showcasing new product features or whisking them away to exotic locales associated with a product. This interactive storytelling translates to a memorable brand connection and increased sales potential.
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