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Role | Deep Tech Used | Industry | Potential Vector | Potential Vector Benefit |
---|---|---|---|---|
CMO CEO |
AR/VR Technology | Retail & eCommerce | User Experience | 45% |
Creating immersive advertising experiences with augmented and virtual reality (AR/VR) involves using these technologies to engage and captivate consumers. AR can overlay digital content on the real world through smartphones or AR glasses, while VR offers fully immersive, simulated environments. Brands can leverage AR/VR for interactive product demonstrations, virtual try-ons, immersive storytelling, and engaging promotional campaigns. These experiences enhance brand engagement, leave a lasting impression on consumers, and can lead to increased sales and brand loyalty.
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